FOR B2B BUSINESSES
FILL YOUR PIPELINE WITH LEADS THAT NEED YOUR SOLUTION
We handle everything to book you meetings with decision-makers genuinely interested in your offer – a fully done-for-you service built on 4 years of experience and over 3,000+ booked sales calls
we've booked meetings with companies like:
HOW IT WORKS
We'll set-up a cold outreach infrastructure, look for your ideal leads, write custom emails, and book meetings with your dream prospects
Hear from the founder of Cascadia Global who closed 4 Contracts in less than 30 days of working with us
Hear from the founder of Elevation Security who booked 52 Sales meetings in less than 90 days
Our Technology Partners:
Schedule a call with our team
If you're serious about growing your business and you want a reliable Lead Generation Agency Partner that WILL DELIVER, then book a call with us.
By the end of this Strategy Call, you will have a clear understanding of the next steps you can take for your security business to start generating consistent and reliable leads to fill your pipeline.
THE PROBLEM
You offer a great service, but few know about it.
Even if you have the best service, if you don't generate leads - you don't get business, and so what usually happens is either you try:
Cold Calling
But got answered by hundreds of gatekeepers before getting ahold of a decision-maker
Google Ads / PPC
But not only is it expensive but often brings in general inquiries instead of serious potential clients
Referrals
Which can bring in some clients but isn’t consistent or scalable enough to grow a security business.
Old Methods
Where you try to print ads reach a broad, random audience, making it harder to find qualified clients and track success.
THE SOLUTION
REACH OUT DIRECTLY
By that, we mean sending cold emails. Instead of guessing where your traffic is being shown, why not reach out to decision-makers who might be interested in your security services. Here's how we do it effectively at scale:
1. THE "WHERE"
Where are we sending it from? We'll build you an outbound infrastructure that allows you to send hundreds of emails per day without landing in SPAM. From setting up domains all the way to warming up the inboxes for deliverability.
2. THE "WHO"
Who are we sending it to? We'll build & research your ideal customer profile based on your preference as well as your previous success with your current clients and find MORE of those people. The key here is to find decision-makers that can decide if they want security services.
3. THE "WHAT"
What will you say on the email? We'll write you a custom email template backed by data that we've tested over the course of 3+ years of working with other security companies. We know a thing or two on what actually works.
By having all of these in place, we're now able to reach out to hundreds of decision-makers consistently. The only thing left for us to do is to launch the campaign, respond to the emails, and book meetings with interested leads.
The Axelo
Marketing Team
Luis Ortega
Founder and CEO
Liza Smith
Lead Generation Expert
Zeneil Yee
Campaign Manager
Watch us on YouTube
Case Studies
Tutorials
OUR PROPOSAL
OpenEnvoy x Axelo Marketing
Hey Rob, here’s an overview of how Axelo Marketing can help OpenEnvoy build up cold email as an effective outreach channel
Proposal Details
How do you learn about my business and challenges during onboarding?
We use a detailed onboarding form to ask relevant questions about your product or service and target audience. This helps us understand your unique value proposition and position your offering effectively for your ideal customer profile (ICP).
Do you customize outreach strategies for different industries or goals?
Yes, we use segmentation to tailor our campaigns. For example, when targeting large companies, we might segment by job title:
- Segment 1: VP of Sales – messaging focused on high-level strategy and revenue growth.
- Segment 2: Sales Managers – messaging focused on team performance and operational efficiency.
What is your step-by-step lead generation process?
1. Infrastructure Setup: Domains, inboxes, and warm-ups are prepared.
2. List Building: Using onboarding responses, we research directories, scrape databases, and compile a lead list.
3. Email Validation: All emails are verified as "good" or "safe to send."
4. Data Formatting: Relevant data (e.g., email, first name, company name) is organized.
5. Copywriting: Customized email copy is written based on the list and segmentation.
6. Approval: Finalized campaigns are reviewed and approved by both parties.
7. Campaign Launch: Campaigns are executed through our sending tool, SmartLead.
8. Weekly KPI Updates: We send you weekly reports on the key performance indicators (KPIs), including response rates and booked appointments.
9. Refining and Adjusting: Based on the data from weekly reports, we continuously refine the strategy and adjust the campaign to ensure the best results.
On average, how many appointments do your clients book monthly?
Our clients typically book 5–25+ appointments per month, depending on the target audience and the volume of emails you're sending.
The main thing that we're looking for is what our email to lead ratio is. Once we have those, it's just simple math on how many emails we have to send to meet your target amount of leads.
What KPIs do you track?
We focus on reply rates and appointments booked. A typical reply rate is around 1%, with many replies leading to booked meetings.
Monthly Plan:
• $3,000/month
• $1,000/One time set-up fee
• 5 (minimum) qualified leads guaranteed.
• Up to 3 Campaigns
• No commitment, cancel anytime.
Quarterly Plan:
• $2,500/month
• $1,000/One time set-up fee
• 15 (minimum) qualified leads guaranteed.
• Up to 4 Campaigns
• 90-Day lock-in period.
What sets you apart from competitors?
- Advanced segmentation strategies to tailor messaging.
- Comprehensive email validation for high deliverability.
- Proven track record with success stories across industries.
What does the onboarding process involve?
After signing up, you’ll fill out a detailed onboarding form. Based on your responses, we’ll build your campaign strategy and start lead generation within 14 days.
How soon will I see results?
Clients typically see initial responses and booked meetings within 2–3 weeks after campaign launch.
What do you need from me to start?
Your onboarding form responses, ICP details, and any specific preferences for messaging or targeting.
Do you offer guarantees?
Yes, we guarantee that you at least get 5 (minimum) qualified leads per month.
Additionally, for OpenEnvoy: Once you sign with us, we will make sure to deliver the remaining 2 leads first as promised. Only then, will your billing cycle starts.
What if the campaign underperforms?
We’ll analyze the results, refine the strategy, and relaunch to ensure we achieve the desired outcomes.
Case Study
Hear from the founder of Cascadia Global who closed 4 Contracts in less than 30 days of working with us
Hear from the founder of Elevation Security who booked 52 Sales meetings in less than 90 days
Explaining how we booked 52 sales meetings in 90 days, in depth version.
Explaining how we booked 21 sales meetings in 30 days for a B2B Company.
Have additional questions?
Book a Q/A call with a member of the Axelo Marketing Team
Tutorial Videos
Tutorial on how to set up URL Forwarding on PorkBun
How to connect email accounts on SmartLead
How to scrape leads on ListKit (B2B Data Provider)
How to use Apollo Filter to build your ICP
3 Steps to launch your cold email campaign
How to measure success in Cold Email Campaigns
The Axelo
Marketing Team
Luis Ortega
Founder and CEO
Liza Smith
Lead Generation Expert
Zeneil Yee
Campaign Manager
Case Studies
Tutorials
Privacy Policy
Axelo Marketing Privacy Policy
Last updated on 6 June 2025Welcome to Axelo Marketing ("we" or "us"). This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information when you use our website and related services.1. Information We Collect2. How We Use Your Information3. Sharing Your Information4. Cookies and Similar Technologies5. Your Choices6. Security7. Children's Privacy8. Changes to This Privacy Policy9. Contact Us1. Information We Collect1.1 Personal Information
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Disputes related to payment processing are subject to Stripe’s dispute resolution procedures.5. Data Privacy and SecurityWe are committed to protecting your personal information. Our Privacy Policy, which is part of these ToS, outlines how we handle the data you provide to us in compliance with applicable laws and Stripe’s requirements.6. Limitations of LiabilityIn no event will Axelo Marketing be liable for any damages arising out of the use or inability to use the materials on our website.7. Modifications to TermsAxelo Marketing reserves the right to revise these ToS at any time without notice. By using the Service, you are agreeing to be bound by the current version of these Terms.8. Governing LawThese ToS are governed by the laws of Georgia, US and you irrevocably submit to the exclusive jurisdiction of the courts in that State.9. Contact UsFor any questions regarding these Terms of Service, please contact us at leads@axelomarketing.com or through our customer support page.By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.Last Updated: June 6th, 2025.